Fall 2018
Software applications specific to visual merchandising in retail and virtual environments. Emphasis on creation of merchandising directives for product display.
Software used includes Adobe Photoshop and Illustrator, and Visual Retailing Mock Shop.
CAD for Visual Merchandising & Presentation
Kativated
Used several software applications specific to visual merchandising with emphasis on the creation of merchandising directives for product display. The idea of "Kativated" came from a friend pursuing art.
Kativated is a men's dress store featuring casual wear and accessories. The store was designed to be very modern and elegant, featuring neutral colors and high-end merchandise.
Clothing and accessories were hung on various styles of fixtures/furniture and assigned a personal SKU#.
- Adobe Photoshop and Visual Retailing Mock Shop
Girls' Night Out
Used several software applications specific to visual merchandising with emphasis on the creation of merchandising directives for product display. The idea of "Girls' Night Out" came behind the idea of 'the many hours between the nightlife in New York City and looking glamorous at work the next morning'.
The theme for Fall 1 was to promote “Girls Night Out”, offering outfits that can be worn either in an office or entertainment setting. Women who wear this brand are proud to wear it, feel good about themselves and are ready to take on the world, especially when surrounded by all of their other women peers.
The color choice includes a unique blend of neutral colors as well as a hint of purple, reflecting 2018’s color of the year. “Ultra Violet” communicates originality, ingenuity, and visionary thinking that points us toward the future.
- Adobe Illustrator and Photoshop